The Digital Transformation Lab

4 Digital Marketing Metrics Every CEO Should Pay Attention To As a digital specilist I had the opportunity to work directly with amazing CEO’s, CFO’s and CMO’s.  Often times these executives ask me, what high level metrics we should use to measure our digital marketing campaigns and strategy at the executive level? Some executives might want to get deeper in the weeds when it comes to your digital strategy but here are 4 things that every CEO should track and have their team report on. Metric #1 Conversion Rate A conversion rate is the percentage of the visitors that come to your site and convert. Depending on what type of business you have, this conversion rate could be measured across several goals. E-Commerce Businesses This conversion rate would be measured based on the percentage of visitors that make a eCommerce checkout and purchase product.  You may want to take a bit of a deeper look and look at this percentage in terms of the amount of “new vis...

Digital Agency How-To Guide: How To Pave Your Ideal Career Path In 5 Steps Within every company, there comes a point in time when an employee evaluates their current role and starts envisioning where they see themself in the future. At Power Digital, a digital marketing agency with primarily millennial employees, there is a lot of growth potential within your position and the company gives employees the flexibility to take the driver’s seat and pave their ideal career path. Whether it’s growing within your current role, becoming an account manager, progressing to a senior strategist, or exploring new leadership opportunities, each employee’s career rests in his or her hands. Identifying where to start or what steps you need to take in order to determine what your ideal role looks like can be overwhelming and intimidating. The possibilities are endless and what an ideal role may be for one person may not be for another. Each person has different strengths, interests, skills, a...

ما هو VPN ما هي مميزاته وعيوبه؟ وكيف يعمل؟ الـ VPN أو الشبكة الافتراضية الخاصة ( Virtual Private Network ) هي أحد أفضل الحلول التي تحفظ لك بياناتك وتشفرها لك تماما ولا يعلم أحد عن نشاطك على الإنترنت، فما هو الـ VPN وكيف يعمل وما هي مميزاته وعيوبه؟ ما هو الـ VPN ؟   هي شبكة وهمية يقوم المستخدم بإنشائها لإرسال واستقبال البيانات بين جهازه وبين الإنترنت أو جهاز آخر يضمن مرورها بشكل آمن ومشفر ولا يتطلع عليها أحد. فإنك عندما تقوم بالاتصال بالإنترنت عبر VPN تصبح مختفي عن الأنظار، فالاتصال بالإنترنت يقوم بين 3 أطراف المستخدم والوسيط أو الشركة مقدمة خدمات الإنترنت والسيرفر، فعندما تقوم بالاتصال عن طريق VPN تتصل بالسيرفر دون المرور على الوسيط عندما تقوم بإنشاء اتصال في بي ان فبذلك اصبحت متخفي بعيدا عن الانظار و ذلك عن طريق تغيير عنوان الـ IP الى عنوان آخر وهمي في دولة أخرى غير المتصل منها وبالتالي تستطيع فتح جميع الخدمات و المواقع المحظورة في بلدك و ايضاً لا يستطيع المخترقون الوصول اليك بسهولة و لا تستطيع شركة الاتصال المزودة لخدمة الانترنت لديك...

How You Can Use PR to Solve the Issue of Fake Online Reviews

Digital Marketing for Dummies For some reason, us Digital Marketing nerds tend to make Internet Marketing more complicated than it really is. In reality, the channels of digital marketing are pretty simple to understand. While efficiently executing and managing digital campaigns takes expertise, experience, savvy, and testing, learning the basics is a good place to start for all entrepreneurs, business owners, and stakeholders. Here is a simple guide to some of the largest digital strategies that the leading companies and brands are using online to generate leads, revenue and brand exposure. UNDERSTANDING THESE CHANNELS WILL SAVE YOU TIME, AND MONEY. (AND THAT IS A PROMISE!) Paid “Ad” Channels: PPC (Pay Per Click) When a person refers to “PPC” they are generally referring to paid ads through Google’s AdWords network that triggers based off a keyword that someone searches for. These ads are usually structured so the advertiser pays when someone clicks ...

The Art of Pitching Your Brand to Influencers There’s no question as to whether or not influencers are changing the game for marketers. As social media connects companies directly with their consumers, influencer marketing allows you to engage with target audiences in a way that feels even more organic than a brand communicating with followers. Beyond that, you are also reaching social groups that may have never heard of your product before their favorite influencer posted it to their Instagram story. With this growth in influencers, countless brands are now entering the arena…meaning stiffer competition for procuring influencers. In this environment, you must distinguish your brand from competitors with effective influencer pitching techniques. However, procuring the right influencer for your brand can be a challenging task. If you’re reaching out to influencers who receive hundreds of emails a day with advertisement opportunities, how are you going to make sure your ...

How to Measure the Success of Your Brand Building Campaigns Building a brand takes a lot of blood, sweat, and tears. It’s hard work to get your company’s name out there, but how do you know if your efforts are working? Twenty years ago the answer to this question would not have been so simple. Before the Digital Age gained traction in the marketing world, measuring the success of any brand building campaign was difficult—at best. Imagine mailing out 500,000 direct mail pieces to prospects and then having your manager ask what the return was on the investment. In many cases, it was not even possible to provide an accurate report that included delivery rate, impressions, engagements, and conversions. Fortunately, for us modern marketers, we have the power of data on our side. As we move forward into an increasingly digital world, the success of our campaigns is becoming easier to measure. Need proof? Out-of-home advertising is becoming smarter—to the point where ad scree...