The Digital Transformation Lab

Basic Tips for Social Media Strategizing in 2019 The year 2019 is quickly approaching us, in fact, it’s just around the corner. With that deadline on the horizon comes the need for forecasting and planning for the new year ahead. Many businesses will map out and finalize their social media strategies sometime during the fourth quarter, but for those still working out a few of the commensurate kinks, there are a few things to keep in mind while building out your strategy. So where do you begin? As a brand, the first big question you should ask yourself is, “What do I want my brand to look like in 2019?” Think about how you want your brand identified, what you want it to be associated with, and what you want people to think about when they see it. Once you have secured where you want your brand to go, you can start establishing the path you need to take to get it there. This should help you begin laying your foundation and dictate your social media strategy for the next fiscal...

3 Tips for Planning Your 2019 Digital Marketing Budget Now that 2018 is in the books it’s time to prepare for 2019 and set up your digital marketing budget for success. Just think of it as  a way to plan ahead and make sure you’re allocating enough resources to accomplish what you need to accomplish.  Some things you’ll need to consider are how much to spend, which channels to optimize and where to make investments in new technology. Setting your budget correctly can mean the difference between success and failure. Follow the steps below and you’ll be in good shape for the upcoming fiscal year. 1) Be Reflective It’s human nature to learn from our mistakes as well as our accomplishments. In order to know what you should be doing in the future it’s important to reflect back on last year and even the years before. What were the things that worked for each channel and what didn’t? If you’ve noticed that email blasts are effective for acquiring more customers, th...

4 Digital Marketing Metrics Every CEO Should Pay Attention To As a digital specilist I had the opportunity to work directly with amazing CEO’s, CFO’s and CMO’s.  Often times these executives ask me, what high level metrics we should use to measure our digital marketing campaigns and strategy at the executive level? Some executives might want to get deeper in the weeds when it comes to your digital strategy but here are 4 things that every CEO should track and have their team report on. Metric #1 Conversion Rate A conversion rate is the percentage of the visitors that come to your site and convert. Depending on what type of business you have, this conversion rate could be measured across several goals. E-Commerce Businesses This conversion rate would be measured based on the percentage of visitors that make a eCommerce checkout and purchase product.  You may want to take a bit of a deeper look and look at this percentage in terms of the amount of “new vis...

Digital Agency How-To Guide: How To Pave Your Ideal Career Path In 5 Steps Within every company, there comes a point in time when an employee evaluates their current role and starts envisioning where they see themself in the future. At Power Digital, a digital marketing agency with primarily millennial employees, there is a lot of growth potential within your position and the company gives employees the flexibility to take the driver’s seat and pave their ideal career path. Whether it’s growing within your current role, becoming an account manager, progressing to a senior strategist, or exploring new leadership opportunities, each employee’s career rests in his or her hands. Identifying where to start or what steps you need to take in order to determine what your ideal role looks like can be overwhelming and intimidating. The possibilities are endless and what an ideal role may be for one person may not be for another. Each person has different strengths, interests, skills, a...