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5 Strategies for Running a Successful Contest on Social Media



Have you been looking for an inexpensive, effortless and exciting way to grow your brand on social media? Lately, there have been a ton of great online contests that are affordable and a measurable way to grow your sales, business, and brand. If you can get it right, you’ll be engaging consumers with your brand in a personal and playful way.

Many businesses on social media have tried their hand at running a contest of one kind or another. Launching these contests isn’t the most challenging, but your positioning definitely has to be tailored to your market. Contests on social media need to be fun, they need to have some kind of creativity worked in, and be super easy to join.

1. Set yourself a goal. There are all kinds of reasons to launch a contest, but you need to know beforehand what your end goal is.

2. Be creative. What kind of contest are you going to hold? This is a great chance to try something new and inventive.

3. Leverage all of your social channels. Get more eyes on your contest, and therefore more participation by your followers!

4. Don’t let things drag out. Don’t let your contests run for too long. Shorter contests are often more likely to go viral and resonate with your customers instead of falling to the side.

5. MEASURE EVERYTHING! Make sure after it is all said and done, that you measure the contest’s impact on your brand engagement, clickthrough rates, conversions and sales.



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