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4 Reasons Why Remarketing is Extremely Important



What is Remarketing?

Remarketing gives you a chance to reach out to customers who’ve previously visited your website with banner ads. When a customer visits your site they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale! 


How Does it Work?

For example, visitors who are looking for new pet accessories may go to yourpet.com to browse the different products however, some visitors leave without completing a purchase. Knowing that the visitors are a potential customers yourpet.com can tag them as “site visitor”. This will allow yourpet.com to deliver an advertisement to the “site visitor”. Furthermore, you can even segment visitor groups based on the pages they visited to show them more relevant ads and increase repeat visits to your site.

1. Stay engaged with your target 
96% of visitors leave without converting, and 49% of visitors browse a site 2-4 times before they make a purchase. 
Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers to your website. 
2. Increase Brand Awareness
43% of companies use remarketing for online brand awareness and recognition. 
With remarketing you’ll be able to establish brand awareness in the early stage of the purchase process, and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they’re ready to purchase.

3. Increase Conversions on your Website
56% of companies use remarketing for gaining customers.
Remarketing helps you to regain visitors by showing them advertisements on other places such as news website, blogs and article. Remarketing ads allow you  to create a custom message which attract visitors to revisit your website and complete a purchase.
How many times your potential customers see your ad  is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.

4. Gain your Competitors' Customers
11% of companies use remarketing to target your competitor’s customer.
With remarketing your ads pop up on customer’ browser after they go your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors.

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